Marketing & Market Research

The Wetrich Group offers a comprehensive range of research and marketing services for companies at all stages of their evolution, from those already in health care or those wanting to enter the market. Our research and environmental business analysis are key to helping identify the central factors affecting a business' marketing success. We review political, economic, social, legal and technological aspects of the landscape to create an environmental profile unique to each client. Using this knowledge, we can accurately define specific threats and opportunities, which may influence strategic positioning of a company or product. Our experiences provide a foundation and basis for challenging assumptions and assessments. We encourage our clients to utilize our research services to effectively plan for the future and mitigate potential challenges that may unfold.

In a highly competitive industry, it is important for organizations to differentiate themselves from competitors by formulating the right message to influence target audiences. Our advisors are accomplished in marketing strategy, tactics and execution with a notable and well-established track record of success. Through our marketing services, we offer in-depth analysis of key market areas, consumer engagement, brand identity and competitor review. Our firm develops brand strategies to deliver tangible and measureable results, whether the objective is an increase in sales or enhanced brand awareness. In addition, we stay in line with a company's brand essence to keep marketing initiatives consistent with advertising and promotional budgets.

Our breadth of experience in marketing medical products, devices, and technologies helps us work alongside clients to prioritize marketing objectives that communicate value with customers, while maintaining a strong brand presence in the health care market. Our plans and tactics are drawn from past techniques; which are modified, enhanced, and transformed to fit the industry's dynamic environment. Leveraging multiple platforms to create a greater impression with consumers, The Wetrich Group applies analytics, positioning strategies, opportunity assessments, consumer insights and integrated marketing solutions to build brands for a maximum return on investment.

Our research, marketing and promotional advisory services include:

  • Major Trend Identification
  • SWOT Analysis
  • Marketing Analysis of Porter's Five Forces
    • New Entrants
    • Buyer Power and Influence
    • Threat of Substitutes
    • Supplier Power and Influence
    • Industry Rivalry
  • Market Research and Customer Insight
  • Competitive Analysis
  • Segmentation, Targeting and Positioning
  • Value Proposition Development
  • Product Launch Planning and Execution
  • Product Pricing and Promotion
  • Branding Strategy